A Review of JDate’s Redesign by Ali Sabet

Branding and design specialist Ali Sabet just posted a review of JDate’s redesign. He also recently broke down the design of location based dating/social network Skout.

Having someone with Ali’s critical eye review your site (pre re-design) is tremendously helpful, especially for those of us that are too close to our product and who have developed a jaded eye looking at our site(s) day in and day out. We’ll be launching a redesign of our dating sites in the coming months; safe to say that it will definitely include a dose of input from Ali.

JDate Redesign Coming Soon

The undisputed heavyweight of niche dating sites is planning a redesign. JDate, owned by Spark Networks, utilizes two main platforms for their niche sites. Most of their sites, like BlackSingles.com, BBWPersonalsPlus.com, etc., are on a platform that was born from their acquisition of MingleMatch and have seen several design makeovers over the years.

As for JDate, a Spark executive once told me that they prefer the platform inherited from MingleMatch, but due to fear of customer backlash, they’ve been coy vis-a-vis redesigns to their bread winner. Suffice it to say, Spark has had little appetite for messing with JDate; until now that is. Curious to see the redesign and how bold it will be.