I am not sure when the switch from paying to free was made, but BlackPlanet.com’s dating section is now free. They launched their dating section a few years ago, but frankly, I never felt that they really understood online dating well enough to get it right with a subscription model; they should of hired online dating consultants Mark Brooks or Dave Evans to help them out. Anyway, they have thrown in the towel and the site is now 100% free; probably a good move that will help their bleeding traffic. If you can’t do paid dating right, don’t do it all. Free and paying are very different animals.
Black Planet personals (dating) have been free for well over a year now.
[...] Saïd Amin says that BlackPlanet has stopped charging for the dating site. Thanks for the shout-out, Saïd. [...]