I just noticed that Facebook added a “Why Join Facebook” area and my eye was immediately drawn to the fourth image. The image for “Reconnect with Old Friends” is that of a heart circled around an old love from your yearbook – sup with that? The image miscommunicates the label/description, or is Facebook headed down the path of offering a dating service?
Perhaps they’re promoting that angle because their data indicates an increase in this type of user behavior.
yes, perhaps. what data could that be? let’s think…they know who is single and can cross analyze it with users who are using the dating apps. the 24th and 28th most popular apps (as defined by active users) are “are you interested” and “zoosk”. maybe their data suggest that singles looking for love are power users on facebook; or maybe, Facebook is just in that Valentine’s day spirit =)
btw, here’s another landing page they were testing. dead simple. http://snurl.com/9re6z