There’s an interesting article in the latest issue (May) of Inc. Magazine on OkCupid and their recently launched CrazyBlindDate.com. The piece, found on page 54, is titled, “Their Online Dating Site Was Struggling. Was a Blind-State Stunt Really The Answer?”
You really have to tip your hat to Markus/PlentyofFish and what he has accomplished as a non-funded one man show when you consider that OkCupid has to date raised $7 million and only generates revenues of $1 – $2 million. That said, OkCupid founders Sam Yagan and Chris Coyne are true innovators in the dating space. Their creativity to dream up new concepts/features may very well be the difference between revolutionizing the dating industry or being another dating site in the dead pool.
OKCupid has nice design and easy to follow. I like this design and I am impressed about how smart he is in terms of marketing to run a successful dating web site like this.
Thanks for sharing.