Add AmericanSingles.com to the carousel of dating sites advertising on MySpace. For a company with so many years of experience in the online dating sector and annual revenues at $80 million (give or take a little), you would think that Spark Networks could do a better job of giving the site a more memorable identity. In the crowded field of generalist dating sites with the likes of Yahoo Personals, Match and others, what makes AmericanSingles.com stand apart from the rest?
This is an important point. It looks as if dating sites in general are just going for the ’success’ and ’sex’ sell.
I have a strong suspicion that every single one of those campaigns have been created and finally signed off by men. I’m of the opinion that the women reallt set the agenda in online dating and if we dont see enough of them at a high level in our offices, we’ll all be as relevant as Burt Reynolds was in the 70’s but in 2007
D