If you spend any time on MySpace you will quickly see that dating ads are aplenty. Match and Spark Networks have recently joined TRUE, Mate1 and SinglesNet in the rotation of dating ads polluting MySpace.
Match.com
To the best of my knowledge this is the first Match campaign on MySpace. They are running ads of young girls acting as though they are chatting it up on their webcam. Cute ads but the funny thing is that Match doesn’t even have a Video Chat feature. I like that their ads run the gamut in featuring Asian, Latina(ish) to White girls but what what about African Americans? If my ethnicity/race on MySpace is “Black”, their campaign would generate better click throughs if they occasionally served me an ad with Black women. Despite selecting Black as my race for a few weeks I have yet to see their recent campaign display any African Americans. Curious to see for how long and how aggressively they will continue advertise on MySpace.
BlackSingles.com
Owned by Spark Networks they were up to this past weekend running ads with print at the bottom that read “Meet Atlanta Singles”. Hmm, I live in Southern California so what gives? Wasted impressions…anyway, looks like they fixed the boo boo. I wonder how much this cost them in potential clicks, impressions and dollars?
TRUE
Ah man *sigh* the king of “t and a” ads. I would guess that over the last few months TRUE has run more ads on MySpace than any other company. To their credit they frequently update their ads and these sexually provocative ads are seemingly performing well for them in generating traffic (not so sure about registrations though).
Mate1
Similar to TRUE their ads are typically risqué with suggestive adult content. The two ads I have posted for them and TRUE are tame in comparison to some of their other ads. Seems like they have scaled back their MySpace ad budget of late. Given that their ads and front page ooze sex I reckon that their campaigns probably perform better than Match.com’s.
SinglesNet.com
Based out of Mass. this company is shelling out big bucks advertising not just on MySpace but all over the Internet. They’ve been around since 1998 but honestly, I had never heard of them until recently. Of all the dating creatives on MySpace I find theirs to be the least appealing; the ads are down right bland and *ho hum* easy to ignore. Check out their traffic spike in the last year on Alexa – dating sites have never been known to be so explosively viral so safe to say that they have come out of nowhere by spending big bucks to buy traffic. The site is currently free for a “limited time”. We’ll see how their traffic is affected once they start charging…
Dating sites missing from MySpace: Zencon peoperties (a company out of Arizona that runs some 40+ niche properties like BlackPeopleMeet.com), Date.com which seems to be losing chunks of traffic monthly, FriendFinder.com and eHarmony.com. BlackPeopleMeet had a campaign on MySpace a year ago; not sure how it performed but considering that they are no longer advertising on MySpace one can conclude that the results were not so great. MySpace is obviously not a good fit for the older, more conservative and religiously inclined eHarmony but FriendFinder may have some success advertising on MySpace.
We are currently running banner ads for a few World Singles site on MySpace. Curious to see the results.
Singlesnet is such a fraud. Their ads on Myspace (June 2007) show features, such as “number of miles from you” that their current service doesn’t even offer, at all. Are you kidding me?
http://content.yieldmanager.edgesuite.net/atoms/5d/d7/5dd76c96a68071a526aaaabaab4760de.gif
The ads from EDGESUITE.net are now causing havoc on MySpace because they take so long to load that the normal MySpace functions “time out” and produce error messages.
This was reported to MySpace Help at the beginning of this week but absolutely nothing has been done to improve the situation.
Tom’s more interested in showing off his pathetic new navigation bar rather than deal with the essentials.
No wonder they are failing to meet their advertising targets and their stock is falling.
This seems to be the link which is slowing the system down to a crawl whenever someone tries to post a comment on your blog :
content. yieldmanager. edgesuite. net
It is a shielded URL and it won’t respond to normal browser access without the full target address.
Here is the message which appears when a blog comments page is taking so long to load:
Transferring data from content. yieldmanager. edgesuite. net
If you do a Google search for
“content. yieldmanager. edgesuite. net”
you will find a lot of concerns about these ads as spyware and the fact that many of them are masquerading as “dating ads”.
MySpace is really scraping the bottom of the barrel these days.
I wish they’d get someone to manage “Tom” or send him on a course to learn the basics of professional system design.
MySpace has become so slow and unreliable and things are getting progressively worse instead of better.
Something’s got to give sooner or later.
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